Finding a picture about anything is quite easy these days. Unlike previous times, it is no longer a task for people to contact others to get pictures of people or things. When you can easily find it on Google. Similarly, finding a brand or its face is not a big deal these days. Brands usually consider getting the photos done through a professional photographer, which is why commercial photographer Chicago is a good choice. It is important to understand that your online appearance is the initial point of contact and the impression of your company.
Based on our years of experience in the field of digital marketing, our advice is to choose a professional headshot as your brand face instead of relying on your friend’s beautiful new iPhone camera. This is not something that should be given in any one’s hands, after all, you must be investing a lot in your company in many aspects, however, it is important that you keep this perfect too.
It’s essential to hire a skilled photographer. Before you book one, be sure to look at the work of your chosen photographer’s headshot and portrait photographers. Find someone who understands how to position photos, how to light portraits, and how to style portraits. It will make all the difference in the world.
What are the reasons that you should consider a Chicago headshot photographer?
The first impression is what actually sets the foundation. The reality is that clients do research on organisations and brands before engaging with them. It’s unlikely that they’ll consider you if they don’t like what they see. When clients see you behind the counter, a bold and professional photograph will provide a wonderful first impression.
There is a lot of discussions these days about image branding. Many people believe that branding is exclusively for major corporations, however, it can also be used by individuals. It has become quite important that someone works for a huge corporation but that the corporation will not pay for their headshot. You discover the same on LinkedIn and see that most well-known company’s employees are associated with headshots that are all over the place, inconsistent, non-existent, or just bad.
Imagine looking at a company’s page and seeing a drop-down of their personnel, all of whom appear to be professional. Don’t you believe this has a significant impact on the company’s image? After all, a firm is only as good as its employees, so why wouldn’t you want yours to shine on LinkedIn and your website? A Chicago headshot photographer will also ask about the format and usage of your website. If you require your shot to fit into a broad horizontal banner format, tell the same to your photographer. It is for this reason that a skilled photographer will ask as to how your photograph will be used. You don’t want to put in all that effort only to wind up with a vertical photo that needs to be horizontal to fit your website.
It provides you credibility and professionalism first and foremost. Potential clients, investors, and collaborators will be more likely to take you seriously if they find you online, whether on LinkedIn, your website, or even Facebook. Mostly, when we see something without a picture, we become suspicious about it.
Stand out from the crowd:
A professional LinkedIn profile photo will help you stand out from the crowd. It’s usually a grainy cropped photo of a person in a tux, which isn’t the best way to convey who you are or what you’re about. People usually use pictures from a wedding in their LinkedIn profiles. Remember, a photo is your first line of introduction, so make it outstanding! Tell us something unique about yourself: What do you want your target audience to know about you? Are you serious, cheerful, and laid-back, as well as friendly and approachable?
Commercial photographer Chicago says that Headshots aren’t the same as mug shots or the other casual family images. They’re a business tool for presenting yourself in the best possible light and communicating a little more about who you are. More than just appearance will be conveyed by a strong photograph.
Puts A Face To Your Name:
You become identifiable and well-known. People are no longer just looking at your company; they are looking at a real person and even at a point as a brand name! If you were looking for a real estate agent and had the option of contacting one with a photo or one without, you would choose the person with the photo and that’s a fact!
It’s great being recognized to be thought of as a trustworthy and real person validates you, keeps your business on track, and allows you to communicate with your target audience on a deeper level.
People immediately recognize those who have invested in high-quality professional headshots as being serious about their job and business. There is no need to cut yourself short by utilizing a terrible picture of yourself if you have already invested everything else into your business.
So, how frequently should you update your headshots?
As a general guideline, you should do enough to keep recognition in place. If your weight has changed, you’ve had a new haircut/color or a change in your facial hair, or you’ve had any cosmetic work done, it’s a good idea to schedule some updated photos.
Staying updated with the same is very important. If you look 10 years younger in your headshot, people will be suspicious about you. If your appearance has not changed significantly, it’s a good idea to update your headshots every 1-2 years. It makes you more recognizable, trustworthy, and professional.
No one would like to pay twice for something that could be done in one shot in the first place. This is the reason why the pressure is being more put on getting the job done by a professional. Choosing commercial photographer Chicago is the best suitable option in terms of professionalism and money wise as well.