Nowadays, marketing predictions in every corner of the internet have been dubbing video the most important emerging trend in marketing since 2012, which helps you get more profit in your business.
Well, if you’re still hesitant to jump on the video train, you’re not alone. Hire, K3 video production’s talented team of product video production Chicago. Also, we are considered as the best for Video production Chicago. So, let’s talk about why product videos are so important for e-commerce:
Importance of Product Videos for business
Give Customers a Better Sense of the Product
Firstly, one of the number one barriers to purchasing online is that customers can’t touch the product. So, without being able to pick it up, turn it around, or try it on, there’s a level of uncertainty that customers have to overcome to shop online. Thus, as an e-commerce seller, the more you can do to mitigate that uncertainty, the more sales you’ll win.
Therefore, we deliver Product videos for you to more accurately & comprehensively set for customer expectations. However, they still can’t touch your products, but they can watch someone else do it. And, they can see the product in motion, in practice, & from all different angles which gives the customer a better idea of the product than still photos can.
Position Products in Your Customers’ Lifestyles
Secondly, positioning your products in customers’ lives is one of the most effective ways to boost sales. Our team offers a video that gives you the power to transform a product from just something to buy into an actual part of the customer’s life.
Build Trust in Your Brand
Next, on top of helping customers get to know the individual product better, our product videos can help to build trust in your brand as a whole, too. Also, for one, high-quality, professional videos tell customers that your brand is legitimate & well-established.
Moreover, we provide product videos that also tell customers that your business is invested in providing top-notch customer experiences. And, you’ve taken steps to help them see & understand what they’re buying upfront. Additionally, explainer videos say you want to ensure customers get the most out of your products. Plus, user-generated video content shows that you listen to, value, & act upon customer feedback.
Hold Customer Attention on Social Media
Further, videos or product videos have become a lot more common on social media in the last few years. And, from Tasty recipe videos to Instagram story ads, a video has opened the floodgates & expanded what social media advertising means for eCommerce brands.
Well, with traditional text & photo-centric social media posts, you’re limited in how long you can hold consumer attention. And, video changes that, enabling you to draw customers in & own a larger piece of their time & attention, something that’s become increasingly difficult as social media platforms refocus on content from friends & family over brands.