Explainer Videos Vs. Animated Videos: Which One Is Right For Your Business?

Explainer Videos Vs. Animated Videos

Explainer Videos Vs. Animated Videos: Which One Is Right For Your Business?

Businesses today need to communicate their message effectively to their target audiences. Videos are a popular way to do this. For businesses, videos are an effective way to communicate with their audience because they are engaging, informative, and entertaining. However, when creating videos, businesses often face a dilemma: should they opt for animated videos production or explainer video productions? Let’s discuss the differences between the two and help you decide which is right for your business.

Explainer Videos

An explainer video is a short video that explains a complex idea or product and engaging. For example, a new product or service may be introduced, or a complicated process explained using them. Explainer videos typically feature a voice-over narration that guides the viewer through the content while accompanying visuals illustrate the points being made. They can be live-action, animated, or a mix of both.

Explainer Videos

Benefits of Explainer Videos

Businesses can effectively communicate their message to their target audience with explainer videos. In addition, explainer video productions offer the following benefits to your business:

  • Boosts conversions: Businesses have found that explainer videos increase sales and conversions. You can make it easier for potential customers to understand how your product or service can benefit them by providing clear and concise descriptions.
  • Simplifies complex ideas: An explainer video simplifies complex ideas or concepts effectively. Using visuals, animations, and storytelling techniques, you can break down complex information into easy-to-understand chunks that your audience can easily comprehend.
  • Increases engagement: Video content is more engaging than text-based content. Engage your audience with explainer videos. Adding animations, music, and sound effects can make your videos more enjoyable and engaging.
  • Enhances brand awareness: The purpose of explainer videos is to showcase the values and personality of your brand. Using your brand’s colors, logos, and messaging can reinforce your brand identity and enhance brand awareness.
  • Improves SEO: Videos are more likely to be shared and engaged with than text-based content, which can improve your search engine rankings. You can attract more traffic to your website by optimizing your explainer videos with relevant keywords and metadata.

Thus, explainer videos can be a valuable asset to your marketing strategy, helping you to communicate your message effectively, increase engagement, and drive conversions and sales.

Animated Videos

An animated video tells a story or conveys a message using animation. Often, they are used to explain complex ideas simply and engagingly using 2D or 3D graphics. Various content can be created using animated videos, such as explainer videos, commercials, and even music videos. Business owners who want to create social media content that engages their followers also choose them.

Benefits of Animated Videos

There is a good reason why animated videos have become increasingly popular in recent years. The following are some of the benefits of using animated videos production:

  • Engaging: Animated videos are inherently engaging and can captivate audiences of all ages. They are visually appealing, and the use of colorful graphics and characters can help capture and maintain viewers’ attention.
  • Easy to understand: Video animation can be used to explain complex ideas and concepts in a simple and easy-to-understand manner. Viewers can understand complex ideas more easily with the help of animations and graphics.
  • Versatile: Animated videos can be used for a wide range of purposes, from marketing and advertising to educational and training videos. Businesses and organizations can use them to convey any message or idea.
  • Cost-effective: Live-action videos are often more expensive to produce than animated videos. With animated videos, there is no need for actors, sets, or expensive equipment, which can help to keep costs down.
  • Memorable: Animated videos are often more memorable than live-action videos, as they can create unique and memorable characters and settings that stick in viewers’ minds.
  • Flexibility: Animated videos offer great flexibility, as they can be easily edited or updated. Changes can be made to the animation or script without the need to reshoot any footage, saving time and money.
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Thus, animated videos are an effective and versatile tool that can help businesses and organizations to engage with their audience and convey their message memorably and engagingly.

Animated Videos

Applications Of Explainer Videos And Animated Videos

Explainer and animated videos have become increasingly popular in recent years thanks to their ability to communicate complex ideas and engagingly. From marketing to education, numerous applications of these videos make them a valuable tool for businesses and organizations. We will explore the various applications of explainers and animated videos in greater detail.

  • Marketing: One of the primary applications of explainer videos and animated videos is in marketing. Companies can use these videos to showcase their products and services and explain how they work in a fun and engaging way. In addition, explainer videos are often used to demonstrate the features and benefits of a product or service, which can help to increase sales and customer satisfaction. On the other hand, animated videos can be used to tell a story or create a memorable brand image that sticks with the audience long after the video has ended.
  • Training: Another important application of explainers and animated videos is in employee training. Companies can use these videos to explain complex processes and procedures in a way that is easy to understand and follow. This is especially useful in industries where safety is a concern, such as manufacturing or construction. By using animated videos to demonstrate proper safety procedures and practices, companies can help ensure their employees stay safe on the job.
  • Education: Educational institutions can also benefit from using explainers and animated videos. These videos can be used to explain complex concepts and ideas in a more engaging and fun way than traditional lectures or textbooks. In addition, teachers can keep students interested and motivated to learn using animated characters and illustrations.
  • Public Awareness: Explainer videos and animated videos can also be used to create public awareness about social issues, public policies, and public health initiatives. These videos can be an effective way to reach a large audience and spread important messages. For example, an animated video could be used to explain the dangers of smoking or to demonstrate proper handwashing techniques during a pandemic.
  • Product Demonstrations: Explainer and animated videos are also useful for product demonstrations. Companies can use these videos to showcase the features and functionality of a product in a fun and engaging way. This can be especially helpful for companies that sell complex products or services, such as software or financial products.
  • Branding: Explainer videos and animated videos can also be used to build brand awareness and recognition. These videos can communicate the brand’s message and values engagingly and memorably. By creating animated characters or mascots, companies can create a lasting impression on their audience that can help to differentiate them from their competitors.
  • Entertainment: Finally, explainers and animated videos can be used for entertainment. These videos can be used to create animated stories, music videos, and other forms of content that can capture the audience’s attention and entertain them. For example, an animated video could create a viral marketing campaign that generates buzz and excitement around a new product or service.
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Therefore, explainers and animated videos have numerous applications that make them valuable tools for businesses and organizations. From marketing to education, these videos can communicate complex ideas simply and engagingly, capturing the audience’s attention and motivating them to take action. By leveraging the power of animation and storytelling, companies can create a lasting impression on their audience that can help to drive sales, build brand recognition, and achieve their business goals.

Differences Between Explainer Videos And Animated Videos


Explainer videos can be either live-action or animated, while animated videos are always animated. This means animated videos can incorporate more complex and imaginative visual elements, such as fantastical landscapes or characters.


Explainer videos are typically used to convey complex information or ideas straightforwardly and engagingly, while animated videos can be used for various purposes, including branding, commercials, and social media content.


Producing animated videos requires more skill and expertise than making explainer videos.


Animated videos can take longer to produce than explainer videos due to the complex nature of the animation process.

Which One is Right for Your Business?

When deciding which type of video is right for your business, it’s important to consider your audience, the message you want to convey, and your budget. For example, an explainer video may be the best option to explain a complex product or process. On the other hand, if you want to create engaging social media content or a visually stunning commercial, an animated video may be a better fit.

Ultimately, the decision between explainer videos and animated videos comes down to the specific needs of your business. Working with a professional video production company ensures that you create the right type of video for your needs and that your message is conveyed clearly and engagingly.

As a result, explainers and animated videos can be effective tools for businesses to communicate with their audience. However, by understanding the differences between the two and considering your specific needs, you can make an informed decision about which type of video is right for your business.

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Tips For Choosing Explainer Videos And Animated Videos

Explainer and animated videos are powerful tools for communicating complex ideas and engaging with audiences. Animation videos can be used to explain products and services, educate your target audience, or entertain. Choosing the right style, approach, and format can be challenging, however, because so many options are available. We’ll provide some tips for choosing explainer videos and animated videos that will help you achieve your objectives and connect with your audience.

  • Define your objectives: Your objectives should be clearly defined before you begin creating your explainer video or animated video. What do you hope to accomplish with your video? Are you looking to promote a product or service, educate your audience, or entertain them? After identifying your goals, develop a strategy to help you reach them.
  • Know your audience: The most successful animated videos or explainer videos understand their target audience. Please tell me who you’re trying to reach, what they’re interested in, what they need, and what they prefer. A video that resonates with your audience will help you tailor your message.
  • Choose the right style: Animated videos come in many different styles, from 2D and 3D animations to whiteboard animations and motion graphics. Each style has strengths and weaknesses, so choosing the right one for your message and the audience is essential. For example, a whiteboard animation might be the best choice if you’re trying to explain a complex process or concept.
  • Please keep it simple: Animated videos are an effective way to simplify complex ideas, but it’s essential to keep your message clear and straightforward. Focus on your product or service’s benefits rather than its features when speaking to your audience, and avoid using technical terms.
  • Make it engaging: Animated videos are inherently engaging, but keeping your audience’s attention throughout the video is essential. Make your video more engaging and memorable by using colorful graphics, dynamic animations, and sound effects.
  • Use storytelling: Your message will be more relatable and powerful if you use stories to connect with your audience. Incorporate storytelling into your animated video or explainer video to create a narrative that your audience can relate to and engage with.
  • Use humor: Your video will be more memorable if you use humor to connect with your audience. If you use humor, use it appropriately and avoid anything that could offend or alienate your audience.
  • Include a call-to-action: A call-to-action (CTA) is essential to any animated or explainer video. You should include a clear, concise call to action that tells your audience what you would like them to do next, whether it is to register for a free trial, visit your website, or contact you.
In Conclusion

Choosing the right style, format, and approach for your animated or explainer video can be challenging. Still, by following these tips, you can create a video that engages your audience, communicates your message effectively, and achieves your objectives. Remember to define your objectives, know your audience, keep it simple, make it engaging, use storytelling and humor, and include a clear call to action. With these tips in mind, you’ll be on your way to creating a compelling animated video or explainer video to help you achieve your goals.

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