Video is one of the most effective ways to market your brand in the modern digital world. You can connect with your audience, increase engagement, and increase sales with the correct video marketing strategy, regardless of how big or small your business is. Our specialty at K3VideoProduction is making videos that look amazing and produce tangible outcomes. Six incredible video marketing techniques that can elevate your brand are presented in this blog. Let’s get started!
Optimize Videos for Search Engines
Making a fantastic video is not enough; you also need to make sure that people can find it. Video SEO (Search Engine Optimization) can help with that. Your videos must be properly set up to rank higher on search engines like Google and YouTube, just as websites must be optimized to appear on Google.
Here are a few simple methods to make your videos more effective:
Keywords: Consider the search terms that your target audience would use to locate your video on YouTube or Google. Make use of those keywords in the title, description, and tags of your video. Use a title such as “How Our New Tech Product Solves Your Everyday Problems” rather than simply writing “Our New Product.”
Make a Strong Description: The description of your video is your chance to tell search engines what it’s about. Write two or three sentences that clearly explain what the content is about and include your main keywords in a way that sounds natural. To get more views and traffic, add a link to your website or landing page.
Make Your Own Thumbnails: A good thumbnail gets people’s attention and makes them want to click. Use clear visuals, bold text, and high-quality pictures. A good thumbnail can help your video get more clicks, which will help it rank higher.
Add Subtitles or Captions: Adding subtitles or closed captions to your video makes it easier for people to understand, especially if they are watching it without sound. Also, search engines can read these captions to figure out what your video is about, which helps it rank better.
Embed video on your website: If you have a blog or a page on your website that is related to the video, put it there. This makes it easier to find and may also help your website’s SEO.
Encourage Engagement: Encourage people to interact with your video by asking them to like, comment, and share it. Search engines will see your video as more valuable if it gets more views, which can help your ranking.
We not only make professional videos at K3VideoProduction, but we also help clients get the most out of them by using smart SEO techniques. Your brand works harder when people can easily find your video.
Focus on Paid Promotions
Paid promotions or sponsored ads are extremely effective in attracting the right audience for your brand. Social media ads, YouTube ads, and Google ads allow you to customize your ad set, with which you can micro-target specific groups of customers, depending on your ideal buyer persona. You can set demographics, income groups, age groups, interests, and more, on the basis of which your video ad will be displayed to potential customers. You can also set goals for your ads, such as more link clicks, more inquiries, etc.
One of the best things about implementing paid promotions is that they are highly flexible and cost-effective. Most social media platforms offer affordable ad packages that can be further customized to suit your advertising budget.
Furthermore, paid ads give you fairly quick results as well. You can assess your results, make improvements, and optimize the ad to reach your goals faster.
Repurpose Existing Content that did well Previously
If you didn’t already know, social media content can be repurposed to achieve better results. That’s right. Pick out a previous LinkedIn post, a Facebook post, or an Instagram post that did well and convert it into an engaging video. It will have above 60% chance of doing better. You can also pick a YouTube video that attracted some good business, and repurpose the same concept in the form of a new and improved video. You can include the latest updates to the topic if there are any. Don’t forget to optimize it for search engines as well.
More than 70% of brands repurpose their content already, and that should tell you something about the strategy. Experts in video marketing and video production can tell you how to utilize this strategy to reap the best results.
Max out on YouTube
YouTube is popular for a reason. It is the second largest search platform after Google, and needless to say, Google loves YouTube videos. Capitalize on the most popular video content-sharing platform by creating high-value, informative, and engaging YouTube videos. Some of the most watched and engaged videos will be automatically pushed by Google as well.
You can make videos on multiple topics including product demos, explainer videos, behind-the-scenes, instructional videos, webinars, company events, and many more. Make sure to optimize your videos, share them, and most importantly stay consistent. Update your channel with regular videos to improve your reach and subscriber base.
Seek the help of experienced professionals in video production to make the most of YouTube videos for your brand.
Leverage UGC
UGC or User Generated Content is currently one of the most effective and popular strategies in video marketing. Many brands make use of UGC content, including giants like Amazon.
The idea is to share videos of your products and services created by genuine users of the same. There are multiple ways to implement this strategy. You can either pay genuine content creators on YouTube or Instagram to use your product and create videos of their reviews. You can also invite your followers to participate in contests where they will need to share videos of your product being used.
Unboxing videos are another great type of video that you can easily get some of your customers to send you. This is exactly what Amazon did too.
UGC videos are so effective because they provide a real, and authentic review of your product, from a user. This naturally builds trust among other users as well.
After all, as Scott Cook said, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
Create Personalized Videos for Followers
Social media channels revolutionized the way brands communicate with their consumers. And the prime factor that did so, was how it encouraged two-way communication, as opposed to conventional one-sided print and digital advertisements. In this day and age, it is inevitable for brands to communicate effectively with their followers and consumers on social media, making them feel heard, understood, and valued.
Most brands interact through posts, comments, stories, DMs, and more. Why not communicate through personalized videos as well?
Sure, it involves some extra effort, but you can rely on pre-designed templates that you can easily alter for different customers. Professionals in video production can create exceptional videos specifically meant for your Chicago community or any other target audience group. You can use them across segregated customer groups, or personalize them further to share with specific brand advocates.
Such personal videos make your customers feel extra special and valued and induce others to join the family as well.
High-profile brands like Dell have already joined the bandwagon. As part of their #delllove campaign, they shared personalized and uniquely created thank you videos to some of their followers.
Bottom line
Video content is definitely the name of the game in this age. Social media platforms are all expanding their capabilities to make video sharing possible, not to mention exclusive video-sharing platforms like YouTube growing as well.
To make impactful video content that improves engagement, traffic, and sales for your brand, make use of these winning video marketing strategies.
For professional help and for more science-backed strategies to improve the effectiveness of your video content, contact K3 Video Production.
Get on a quick call with our agent today to see how you can accelerate your business with video.
