Thanks to the ever-advancing digital age, brands these days are constantly seeking innovative and out-of-the-box marketing techniques to reach out to their customers and make an impact. The average discerning consumer needs more than mediocre content and conventional ads to be impressed in this day and age. Especially since the advent of mainstream social media, marketing strategies that incorporate one-sided communication are long gone.
For the same reason, brands are embracing the latest piece of tech to enhance the way they connect with their potential customers, and that is Artificial Intelligence (AI). With Al, brands are able to delight their customers with personalized offers, recommendations, and more.
We already know that video content is one of the most powerful forms of content when it comes to reaching out to people. Clubbed with AI, video marketing has been revolutionized in many ways over the past few years.
As an expert video production company in Chicago, we at K3 have experienced first-hand, how impactful a change AI has brought about in video marketing.
Here we explore 6 ways in which AI has revolutionized the realm of video content in marketing.
Streamlined video content production
Producing video content is undoubtedly time-consuming, and resource-intensive, not to mention creatively taxing. From script-writing to shooting to editing and adding voiceovers, motion graphics, etc. the process takes a lot out of you, in terms of monetary resources, material, and gray matter. However, now AI-powered tools have made the flow much more efficient and faster. There are many AI-infused applications to generate scripts, remove redundant footage, edit features, quality, and more for video content, such as Deep Brain AI and Pictory. More advanced tools even allow you to simplify the production process with fewer resources, including human resources. The right technology can streamline video content production greatly, simplify it and make it more efficient, allowing you to focus on the creative aspects, such as concept creation.
Enhanced visual appeal with AI-powered animation and voiceovers
Animation and voiceovers have unlocked a whole other level with AI now, once again, reducing the need for expensive dedicated resources. Creators use AI-infused tools to generate text-and-tone-accurate voiceovers that perfectly match the videography, producing an immersive viewing experience.
Additionally, AI-infused animation tools available now, allow content producers to bring complicated characters and ideas to life easily, in much less time. They also help generate visually immersive graphics to suit the elements of the video, thus creating high-quality visual experiences.
With the help of these advanced tools, brands are able to provide improved and enhanced visually appealing video content to customers, and in turn boost engagement.
Only professionals in video content can give you the advantage of AI-powered quality in your video marketing efforts, and K3 is your go-to. We are a fully equipped video production company in Chicago, complete with dedicated animation and motion graphics teams, editing teams, and post-production quality enhancement teams, each with an array of efficient AI-infused tools to take your project to the next level.
Personalization as a marketing strategy has been working wonders in every industry since its advent. Thanks to AI, brands are able to go one step further in their personalization strategies, both in delivery as well as production.
With the help of AI tools, you can now segregate your customers and create personalized videos to connect with them on a deeper level. For example, many brands use AI to generate personalized welcome videos to onboard new customers, or specifically tailored product-recommendation videos to existing customers.
In the same way, AI can be used to generate high-level customer insights, using which you can create hyper-personalized video content, fine-tuned to meet their specific needs, challenges, and pain points. Additionally, AI-powered app algorithms can also help track user preferences, using which you can offer personalized product recommendation videos, offers, and more.
In every way, AI-enabled personalization helps connect with customers on a much deeper level and improve relationships, which is the ultimate key to business success.
Video content can be improved with performance analytics. Add AI to the concoction, and you’ve got supercharged analytics that dive deep into the performance and content metrics of your video. There are many AI-powered analytics tools that go further than surface-level performance analysis. This means, that in addition to the basic key metrics like view counts, watch time, engagement rates, and conversion rates, you also get to track more nuanced and intimate aspects of performance, such as viewer sentiments, emotional responses, and attention levels.
These data-driven deep-level insights help marketers understand their audience from a more personal space, connect with them in meaningful ways, and provide more tailored content to induce positive responses and; in turn better engagement.
In industries like retail, AI plays a crucial role in providing delightful shopping experiences. Apps can be further enhanced to provide more immersive and indulgent shopping, through AR and VR-enabled interfaces. Using insights driven by AI, you can personalize in-app experiences for customers by creating videos and photos incorporating the products as well. Through these virtual try-ons, customers get to experience a realistic look and feel of what the outfit or the product looks like, thereby helping them make a better purchase decision. With the help of these visualizations, you can also tailor your marketing efforts, and provide more marketing content as well.
At K3 we have helped many brands take advantage of AI-infused in-app video content to enhance customer shopping experiences. In fact, we are one of the few video production companies in Chicago, that offers a full stack of AI-based video content generation services.
Repurposeable content derivations
Another underrated but beneficial advantage that AI brings to the table, is the generation of repurposeable content from previous pillar content pieces. With the help of advanced AI-infused content production, editing, and graphics tools, you can extract different formats of content from previously used content, to be shared across socials, emails, text messages, etc. You can also use AI to repurpose still images into short videos or animations. You can further include the repurposed bits to create interactive emailers, catalogs, and more. This way, you get to amass a great amount of fresh content, without having it be too resource-intensive or expensive.
Leverage the power of AI-infused video content with K3; your reliable video production company in Chicago
Evidently, AI helps brands extract more value, and generate more impact with the already powerful video content. Through AI-enabled tools, brands essentially get to maximize their results and stay ahead of the competition. With strategies like hyper-personalization and meaningful re-purposing, you are sure to connect with your audience more and generate more sales.
If you wish to use the power of AI through video content as well, get in touch with the creative experts of K3 video production company in Chicago.
Jazz up your video content game, and make an impact with the revolutionizing technology of AI today.