In the technical era, creative videos play an important role in business growth. It doesn’t matter which type of business you are running if you have a creative video then you will have more audience towards your business. Therefore, K3 the best Chicago video production company or the best corporate video production company that has experienced team members of Chicago videographers will always be ready to deliver you the best services so that you can get more sales of your business.
Well, we will have a number of types of creative videos for the development of the business and can use any of the businesses you are running. In this blog, we will tell you some of the videos that you can use for your business for higher revenue. Let’s have a look at them:
Types of video for the business growth
K3 gathered a record of the necessary types of videos your business can build to promote your product, convert leads, as well as grow your audience. Sounds good! Then have a look:
Social media video
This type of video is very popular nowadays and these can be accessible in a variety of formats or styles. Also, social media videos are designed to share on social media platforms you can say as Facebook, Twitter, or Instagram.
Well, every social platform has particular requirements as well as norms, therefore as we consider them we are always mindful whenever we plan our video as well as where we are going to plan for sharing it. Also, one characteristic all social media videos should have in common, though, captions. And, these captions are significant, as many users will view the content without sound. Therefore, our expert creates video as per the audience’s interest so that your business videos have more and more viewers.
Secondly, the video that is a must for the business growth is product video, so have you sold a product or service that isn’t easy to explain succinctly? Or have you done enough research to be familiar with that including video on your product page increases visitors’ time on that page, & consequently the likelihood that they might convert?
Plus, these types of videos show your product’s description as well as remuneration & often contain examples of how it works, all while appealing to your audience. Also, they’re predominantly beneficial for clients who are in the awareness or consideration stages of the buyer’s journey & necessitate a clear, comprehensive explanation of what you deliver.
The promo videos are best for brand awareness, rising traffic to your blog or asset-specific landing pages, & lead generation.
However, most companies already have text-based content marketing assets which are like reports or guides, and to encourage, as well as one of the best behaviors to make the most of these pieces is with a fun video planned to promote more downloads. Also, promo videos can work well for big events, practical conferences, & more.
Further, whenever brainstorming new content pieces, think of the bigger story you can wrap these up in, as well as the top-of-funnel video you could use as the asset’s preview or commercial, so to speak.
Further, corporate videos serve to display your company as well as its apparition to your audience. And, it is the ‘About Us page of your website transformed into a live-action video!
Well, a corporate video includes details like:
a) Strengths of a corporation & its team
b) Particulars about the business infrastructure as well as quality standards
c) Awards & achievements
Moreover, corporate videos construct trust among your audience as well as focus more on the corporate brand, its values & objectives. Also, these videos can be very powerful in converting prospects who are bearing in mind a diversity of options.
Customer story video means testimonial video
Next, with a client story video or testimonial video, you permit your customer to talk about their experience with your product or service. Also, you’ll desire to film these as an interview, and then edit them to tell the story. Plus, they highlight trouble or pain points as well as then demonstrate how your company’s solution can solve them. However, these videos are simple for your potential clientele to identify with as well as establish the value of your product or service. Therefore, to build the trust of your customers, we will suggest you have these types of videos.
Moving further, talking about Micro videos, then these videos are short, instructional videos that focus on teaching a single, narrow topic. Besides, according to eLearning & Development Consultant Josh Cavalier, a good time-span for a micro-video is between six to sixty seconds.
Also, whenever our expert videographer creates a micro-video, we always take care that we show only what is essential to understand the concept in a short period with high-quality images as well as creative ideas.
These types of videos are like personal video invitations. Well, whether you’re inviting guests to a conference, webinar, or office open house, promotional videos play your event while giving your spectators a feel for your brand.
Moreover, in the promotional videos, you’ll desire to give a short but full overview of the event you’re promoting, along with a Call to Action that encourages viewers to sign up or save the date. Also, your end goal is to generate leads or attendees by prompting the audience to take an action.
To sum up, if you are running a business in Chicago then you must hire a professional video production company in Chicago, which will help you have more audience as well as more sales of your business. We at K3 video production deliver you the best services ever within your budget. For any queries, you can contact us at any time.