Nowadays, marketers are responsible for creating video content to achieve business goals, such as targeting leads, nurturing sales, boosting brand image and awareness, and much more.
However many marketers are actively using video, many are still getting the hang of it. Either one of these you are or it always helps to get useful tips that make getting started and planning a corporate video production easier. And, Planning a corporate video production can include many steps from discovery to creative planning to distribution but getting started in the right direction can be as simple as brainstorming some basic criteria. Like K3 video production Chicago offers you the best services ever. Following are the main strategies to expand your business that we follow:
1. Think of clear goals
Firstly, with video, it’s best to drill down to very specific goals, specific content and a specific call-to-action. Whilst most businesses and marketers have multiple goals in mind, your video will resonate best with the viewer if it has a very crystallized intention and result to achieve.
Goals that are of the utmost importance
1. To boost SEO and build site traffic?
2. To increase sales with new product education?
3. To elevate brand image with professional quality imagery and styling?
Next, as you accumulate this list of what messages you need to convey, start to also identify who your intended audience is for each message, how that message needs to reach them, and how success will be measured.
2. Create content for key events and dates
And, this seems like an obvious tip for generating content ideas, however, you’d be surprised how frequently it gets overlooked or ignored until the last minute!
For instance, if enhancing a brand image is one of your goals, consider using corporate video production for important milestone events, charity galas or awards ceremonies. Also, you can play an emotional or inspiring video at these events, however, film the events and release content afterward with press releases, and video newsletters or as an annual report to investors, stakeholders or clients.
3. Know how you intend to share your video content with your audience
Moreover, along with identifying your goals, initiatives and key filming opportunities you’ll also want to consider how each piece of video content will reach your intended audience such as:
1. Television broadcast
2. Websites or landing pages
5. Facebook and Instagram
6. Mobile apps
7. Even physical DVDs for onboarding and training
And, one of the greatest things about video is that it can be multi-purposed.
4. Know your budget range
Further, before you bring all of this great starter information to your corporate video production agency or team, also you should have at least a rough idea of the budget to discuss with them as well.
Whereas at times the plan may dictate the budget or vice versa, also you may not know which end to start with, plus it’s helpful to at least have a necessary range also see where the plan takes you from there.
Although it can seem overwhelming when you’re just getting started, also many of these separate pieces of criteria (types of video, distribution variables, budget) will inevitably be brought together to meet at a place of balance.